Built by People Who Actually Use This Stuff

We're not your typical software company. Every tool we build comes from real frustrations we've faced trying to make sense of financial data that actually matters.

Started in a Melbourne Coffee Shop

Back in 2019, I was sitting across from my business partner complaining about spending three hours every week just trying to figure out our cash flow. The existing tools either cost a fortune or gave us data that looked impressive but didn't help us make actual decisions.

That conversation led to our first prototype – a simple tool that could tell us whether we'd have enough cash next month to hire someone. Nothing fancy, just honest numbers presented in a way that made sense.

Six years later, we're still building tools the same way – starting with real problems and creating solutions that actually work in practice, not just in theory.

Financial analysis workspace showing charts and data visualization tools

How We Actually Build Things

Real Problem Focus

We start every project by spending time with businesses like yours. No assumptions, no theoretical frameworks – just understanding what actually keeps you up at night.

Build and Test

Our development process includes regular testing with real users handling real data. If something feels clunky or confusing during testing, we fix it before it reaches you.

Support What We Ship

When you run into issues, you talk to people who helped build the software. We know exactly how everything works because we wrote it – and we stick around to help you use it effectively.

Team collaboration session with financial modeling software on screens

Dashboard interface showing business metrics and financial analytics

Who's Behind the Code

Our team combines deep technical expertise with genuine business experience. We've all worked in roles where bad financial software made our jobs harder.

What We Bring to Your Business

Our backgrounds span financial analysis, software development, and business operations. This combination helps us build tools that handle complex financial scenarios while remaining intuitive for daily use.

Financial modeling expertise from working with growing Australian businesses
Software architecture experience with systems that need to scale reliably
Understanding of compliance requirements specific to Australian financial reporting
Practical knowledge of workflow integration challenges in busy business environments

We're not trying to replace your financial advisor or accountant. Instead, we focus on giving you better tools to understand your business performance and communicate more effectively with your professional advisors.

Zephyra Chen-Martinez

Lead Financial Systems Architect

Previously built financial reporting systems for mid-size manufacturers. Specializes in data integration challenges.

Kiersten Okafor-Reid

Senior Data Analytics Specialist

Former business analyst who got tired of wrestling with spreadsheets. Focuses on making complex data actually useful.

Ready to See What We've Built?

We're happy to show you how our tools work with your specific business situation. No pressure, no lengthy demos – just an honest conversation about whether we can help.

Start a Conversation